Ureira-dori Shopping Street

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Ureira-dori Shopping Street is a very emotional shopping street located in the center of Iwaizumi Town, where you can touch warm interactions with local people and unique food culture. "Ureira" means beautiful in the local language, warmly welcoming visiting people just as the name says. Leaving the bustle of the city, walking slowly through the streetscape with a local atmosphere and encountering delicious local gourmet and special products becomes a wonderful memory of the trip. Touching Iwate's unpretentious daily warmth and relaxing mind and body, please enjoy a very intellectual and homey travel moment here.

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岩手県・岩泉町うれいら通り商店街　(Ureira Shopping Street in the town of Iwaizumi)

Iwaizumi Town

Ureira-dori Shopping Street

Address: Iwaizumi Muraki, Iwaizumi Town, Shimohei District, Iwate Prefecture
Website: https://iwaizumi-kankou.jp/news/2025sakematsuri/
Operator: Iwaizumi Town Tourist Association

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