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Yamashiro-cho, Miyoshi City

Yamashiro-cho in Miyoshi City is a unique region world-famous as the "Village of Yokai Legends," surrounded by steep mountains and deep valleys. Over 150 types of yokai legends remain here, and it's considered the home of "Konaki-jiji," who appears in Shigeru Mizuki's manga. Walking the streets, handmade stone and wooden yokai statues created by locals welcome you everywhere, providing fun as if wandering into another world. The rugged terrain is also famous as a high-quality tea producing area, and the deep flavor of "Awa Tea" nurtured in misty environments is also a charm. For travelers wanting to touch the imagination...

Tokushima
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Tokushima

Miyoshi City

Miyoshi City, at the western tip of Tokushima, is a city representing Shikoku for adventure and healing, housing the "Oboke and Koboke" gorges carved by the Yoshino River's torrents and "Iya," one of Japan's three most hidden regions. It is a world-famous mecca for rafting while simultaneously preserving historical and cultural heritage like "Kazurabashi" and "Ochiai Village." In recent years, branding as a "Yokai Town" and town-making utilizing old sake breweries have flourished, with spots stimulating intellectual curiosity. With observatories overlooking seas of clouds, quiet hot spring villages, and nutritious Iya Soba, you can enjoy mountain blessings with all five...

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Tokushima

Awa Odori Kaikan

The "Awa Odori Kaikan" at the foot of Mt. Bizan in Tokushima City is a museum where you can experience the world-famous "Awa Odori" anytime year-round. The main attraction is the authentic dance performances held in the hall. Not only can you watch elegant and powerful dances by professional "Ren" (groups) up close, but there's also a section where spectators can get on stage to dance together, creating smiles and excitement regardless of nationality. There are also exhibits on history, costumes, and instruments, providing an understanding of the festival's 400-year depth. The 5th floor houses the Sanroku Station for the...

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Tokushima

Shinmachi River

The Shinmachi River flowing through the heart of Tokushima City is a relaxation spot for citizens and a beautiful river symbolizing the "City of Water," Tokushima. Wooden walkways called "Boardwalks" are maintained on both banks, lined with stylish cafes and shops, ideal for strolling or lunch. You can ride the "Hyotanjima Cruise," a sightseeing boat that circles the city area, enjoying an elegant time viewing bridges and townscapes from the water surface. At night, LED lights fantastically illuminate the water, transforming it into a very romantic atmosphere. Especially during the Awa Odori festival in August or events, stalls line the...

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Tokushima

Ryozenji Temple (No. 1)

Ryozenji Temple in Naruto City is the "1st Temple" of the Shikoku 88 Temple Pilgrimage, the commemorative spot where the magnificent 1,200 km journey begins. The sight of pilgrims in white robes with sedge hats and staff departing from here is a symbolic scene of Tokushima. The vast grounds feature a garden with beautiful ponds and a main hall where numerous lanterns glow fantastically, creating a fresh yet solemn air to celebrate the journey's start. The shop selling pilgrimage supplies is well-stocked, so even those not starting a full pilgrimage can feel the unique culture firsthand. It is the origin...

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Tokushima

Konsenji Temple (No. 3)

Konsenji Temple in Itano Town is the 3rd temple of the Shikoku 88 Temple Pilgrimage. The temple's name derives from a legend that when Kobo Daishi visited and struck the ground to save residents suffering from water shortages, golden water gushed out. That "Golden Well" still remains today, and there's a saying that if your shadow is clearly reflected in the bottom of the well, you will live a long life, so many worshippers peer inside. The grounds have a calm atmosphere, and beautifully arranged halls and lush greenery heal the hearts of pilgrims on their long journey. While walking...

Tokushima
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Tokushima

Gokurakuji Temple (No. 2)

Gokurakuji Temple in Naruto City is the 2nd temple of the Shikoku 88 Temple Pilgrimage. As its name suggests, a beautiful, meticulously maintained garden reminiscent of "Gokuraku Jodo" (Pure Land Paradise) welcomes worshippers. It is also famous for easy childbirth prayers, housing the "Anzan Daishi" statue. Especially noteworthy is the "Chonju-sugi" (Longevity Cedar), said to be over 1,200 years old. Legend says Kobo Daishi planted it, and you can feel a powerful life force from its giant trunk. Located just a short walk from the 1st temple, Ryozenji, it's a quiet and peaceful temple to stop by amidst the excitement...

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Tokushima

Ai-no-Yakata (Indigo House)

Ai-no-Yakata (Indigo House) in Aizumi Town is a museum utilizing a vast former indigo merchant's mansion where you can learn the history and culture of Tokushima's traditional industry, "Awa Indigo." Tokushima was once known as Japan's largest indigo producer, and here, tools used for dyeing and the luxurious lifestyle of merchants are exhibited in detail. The main highlight is the "Indigo Dyeing Experience," where you can actually use natural indigo to dye items like handkerchiefs. Creating your own beautiful "JAPAN BLUE" under a craftsman's guidance is extremely popular among international travelers. Within the heavy historic architecture, you can feel the...

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Tokushima

Awa Jurobe Mansion

Awa Jurobe Mansion in Tokushima City is a valuable cultural facility where you can watch "Awa Ningyo Joruri" (puppet theater), a National Important Intangible Folk Cultural Property, every day. This mansion was built on the site of Bando Jurobe's residence, who was the model for the famous Joruri story "Keisei Awa-no-Naruto." The delicate movements of a puppet operated by three skilled handlers feel as if it has a soul, conveying a power and sorrow that shakes the viewer's heart. With backstage explanations and experiences of actually touching the puppets, even beginners can enjoyably learn the depth of Japanese traditional arts....

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Tokushima

Yakuoji Temple

Yakuoji Temple in Minami Town is the 23rd temple of the Shikoku 88 Temple Pilgrimage and is a famous "Temple for Warding Off Evil" (Yaku-yoke) attracting worshippers from across Japan. Legend says Kobo Daishi Kukai founded it to pray for protection against misfortune. A unique feature is the tradition of climbing stairs while placing one-yen coins on each step to drop one's misfortunes. From the grounds, you can overlook the Hiwasa townscape and the beautiful sea, with the red "Yugi-to" pagoda standing strikingly against the sky. The temple town features shops selling local specialties and hot springs, making it a...

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Tokushima

Ohama Beach

Ohama Beach in Minami Town is a beautiful sandy beach forming a gentle arc of about 500 meters, designated as a National Natural Monument as one of the world's few nesting grounds for loggerhead sea turtles. Every year from May to August, a mysterious scene unfolds as turtles land from the night waves to lay eggs and connect lives. Consequently, there is very high awareness of environmental protection, and it has been carefully protected by locals. "Caretta" Sea Turtle Museum is located right by the beach, offering deep learning about turtles. Even outside nesting season, the scenery woven by white...

Tokushima
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Tokushima

Sea Turtle Marine Cruise

This adventure experience tours Minami Town's beautiful coastline on a refurbished fishing boat. The main highlight is looking up at dynamic sea caves and cliffs carved by rough waves, such as Senjojiki and Ebisu-do, from close range. The thrill and emotion of the boat entering a giant rock hole provide a special feeling unattainable from land-based sightseeing. If lucky, you might encounter sea turtles popping their heads above water. The light-hearted guide from the boatman—who knows the area inside out—is also part of the fun. It is an exciting experiential tour representing southern Tokushima, allowing you to fully experience the...

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Tokushima

Anmitsu-kan (Kawano Mericlone)

Anmitsu-kan in Mima City is a flower exhibition and experience facility themed around Cymbidium orchids, a rarity worldwide. The sight of vibrant orchids, mainly unique varieties developed by Kawano Mericlone, blooming year-round is spectacular. The interior features a sophisticated design blending Japanese and Western styles, providing an elegant time enveloped in floral scents. Beyond viewing flowers, you can enjoy shopping for cosmetics and sweets using Cymbidium extract. The brilliant spatial presentation, like an "anmitsu" dessert utilizing the orchids' beauty, is popular among women and couples as a photogenic spot. Located near the traditional "Udatsu Townscape," it's a healing hub to...

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Muroto-Anan Kaigan Quasi-National Park

The Muroto-Anan Kaigan Quasi-National Park features a magnificent coastline of about 100 km stretching from Anan City, Tokushima, to Cape Muroto, Kochi. Its greatest charm is the diverse ocean beauty, from dynamic rias coastlines and sea-sculpted unusual rocks to highly transparent seas with coral reefs. It serves as a field for various ocean activities, including Ohama Beach—a sea turtle nesting site—calm Mitoko Bay, and surfing meccas. Coastal areas also feature temples associated with Kobo Daishi Kukai, offering a sense of local culture where nature and faith are integrated. Serving as an excellent driving course, this vast area allows you to...

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Tokushima

Oboke Sightseeing Cruise

The Oboke Sightseeing Cruise is an activity where you leisurely tour the "Oboke Gorge," carved out by the Yoshino River's torrents over hundreds of millions of years, while listening to a boatman's guide. The biggest highlight is the crystalline schist rock walls designated as a National Natural Monument. You can admire the rugged yet beautiful rock surfaces that look like sculptures up close, and their power is overwhelming. The seasonal beauty of cherry blossoms in spring, fresh green in summer, autumn foliage, and snowy landscapes in winter reflects on the river surface, providing a different moving experience in every season....

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Tokushima

Heike Yashiki Folk Museum

The "Heike Yashiki Folk Museum" in Nishi-Iya Village is a facility that conveys the legend of the Heike clan, who fled to this hidden region after losing the Genpei War. Utilizing the Edo-period Nishioka residence, a former local influential family, its atmospheric thatched roof and heavy gate impart a sense of history. The museum exhibits armor, swords, old documents belonging to the Heike clan, and daily tools that tell of the harsh mountain life of the time. In the garden stands a centuries-old pine tree, quietly watching over the tragic history of the refugees. In an environment surrounded by deep...

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Tokushima

Ochiai Village

Ochiai Village in Higashi-Iya, Miyoshi City, is a rural landscape where traditional houses built from the mid-Edo to Meiji periods are scattered along a steep mountain slope. The maximum elevation difference reaches about 390 meters, and the wisdom and effort of ancestors who built stone walls to secure farmland and housing are designated as a National Important Preservation District for Groups of Traditional Buildings. From the observation point on the opposite shore, you may see a fantastical sight of the village floating in a sea of clouds. In recent years, renovated old houses have become accommodations, allowing visitors to actually...

Tokushima
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Tokushima

Hi-no-ji Valley

The "Hi-no-ji Valley" in Iya Gorge is a stunning spot named because the Iya River curves sharply around the mountain, resembling the Japanese character "ひ" (hi) from above. The artistic beauty of the deep cliffs and the shimmering emerald green river showcases the power of nature. During the autumn foliage season, the entire valley turns fiery shades of red and yellow, creating a breathtaking contrast with the blue of the river. An observation deck provides a safe view of this dynamic landscape, making it a popular photo spot symbolizing the hidden region of Iya. Surrounded by deep forests and rocky...

Tokushima
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Tokushima

Cape Kamoda

Cape Kamoda in Anan City is the easternmost point of Shikoku, offering an overwhelming panorama of the Pacific Ocean. A walking path leads to the pure white lighthouse at the tip of the cape. Climbing the somewhat steep stairs reveals a horizon that makes you feel the roundness of the Earth and a powerful seascape with dancing spray. A stone monument called "Poem of the Waves," shaped like a heart, is a popular photo spot where visitors look at the horizon through its center. The area is so pristine it serves as a nesting ground for loggerhead sea turtles, maintaining...

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Tokushima

Tairyuji Temple

Located at the summit of a mountain (approx. 600m altitude) in Anan City, Tairyuji Temple is the 21st temple of the Shikoku Pilgrimage and a majestic site known as the "Koyasan of the West." It is a sacred place where Kobo Daishi (Kukai) practiced in his youth. The grounds feature giant cedars centuries old, enveloped in divine silence. For access, the Tairyuji Ropeway—the longest in western Japan—is recommended. The 10-minute aerial walk crosses mountains and the Naka River, offering a panorama of Tokushima's mountain range. With historic wooden structures, exquisite carvings, and the Kobo Daishi statue sitting on a cliff,...

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Tokushima

Awa Earth Pillars

The "Awa Earth Pillars" in Awa City are rare natural formations of giant, curtain-like pillars of earth created by rainwater erosion over vast periods. They are geologically precious, ranked as one of the "World's Three Great Earth Pillars" alongside the Rocky Mountains in the USA and the Tyrol region in Italy. Stepping inside, the ruggedly carved earth sculptures tower above, creating a mysterious landscape that feels like wandering into another planet. You can overlook the entire scene from the observatory, and at night, they transform into an even more fantastical appearance with illumination. This dynamic and powerful art created by...

Tokushima
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Tokushima

Takegashima Marine Park

Takegashima Marine Park in Kaiyo Town, at the southernmost tip of Tokushima, is truly an ocean paradise with vibrant coral reefs spreading through incredibly transparent sea. The main enjoyment here is an underwater walk on the sightseeing boat "Blue Marine." Through the windows at the bottom of the boat, you can observe coral colonies and tropical fish swimming as if you were diving. Kayaking and SUP activities are also flourishing, and rowing over corals visible through the water surface is exceptionally moving. The contrast between the surrounding cliff greenery and the deep Pacific blue is also beautiful and full of...

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Tokushima

Roadside Station Oboke

Located at the entrance to the spectacular Oboke Gorge, "Roadside Station Oboke" is a convenient hub concentrating tourism, gourmet food, and experiences. The building offers a panoramic view of the beautiful Yoshino River flow, and the attached restaurant allows you to fully savor mountain delicacies like local gibier dishes and specialty Iya Soba. It houses the "Yokai House" and the "Lapis Oboke" stone museum where you can learn about Earth's history, offering substantial exhibits beyond a mere rest area. The sales corner for fresh local vegetables and specialties is also perfect for souvenir shopping. Spending time looking at Oboke's dynamic...

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Tokushima

Yokai House

The "Yokai House" (within Roadside Station Oboke) in Yamashiro-cho, Miyoshi City, is a unique facility themed around yokai (monster) legends passed down in this region since ancient times. This area has many sheer cliffs and deep valleys, and it's said many yokai stories were born to warn children against approaching dangerous places. The interior exhibits over 100 humorous yet somewhat eerie yokai figures handmade by locals, providing a fun way to learn about the deep mountain culture of Tokushima. Known as the legendary birthplace of the famous yokai "Konaki-jiji," experiencing this alongside the rugged natural environment allows visitors to feel...

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