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Kushima Ohashi Bridge

The "Kushima Ohashi Bridge," opened in 2016, is a beautiful white suspension bridge with a total length of 468 meters connecting Uwajima city area and the remote Kushima Island floating off the coast. The birth of this bridge dramatically improved access to Kushima Island, which could previously only be crossed by boat, gathering attention as a new sightseeing route. A sidewalk is also fully maintained on the bridge, providing pure exhilaration for walking or cycling while feeling the pleasant sea breeze. From atop the bridge, you can gaze at a grand panorama of the dynamic多島美 of the Uwa Sea woven...

Ehime
Sightseeing
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Ehime

Kushima Island

Kushima Island, floating about 400 meters off the coast of Uwajima Port, is a remote island with a perimeter of about 10 kilometers, charming for its untouched rich nature and rustic island living. Because the Kushima Ohashi Bridge opened in 2016, it became easily accessible from Uwajima city area via car, bicycle, or foot, serving as a hidden sacred site for cyclists and hikers. The road circling the island has very light traffic, allowing for stress-free strolls while listening to the calm waves of the Uwa Sea. The island features unusual rocks like the "Godzilla Rock" shaped like Godzilla, beautiful...

Ehime
Sightseeing
Nature
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Ehime

Ozu Castle

Ozu Castle, towering on the banks of the Hijikawa River in the center of Ozu City, is a symbol of Ozu conveying history from the Warring States period to the Edo period. Although a large part was dismantled during the Meiji period, it achieved Japan's first full-scale "restoration of a tenshu using wood" in 2004 based on old drawings and wooden models from the Edo period, receiving worldwide evaluation architecturally. Inside, the warmth of wood and highly advanced craftsman techniques live on, allowing you to feel the weight of real history firsthand. In particular, the "Castle Stay" experience limited to...

Ehime
Sightseeing
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Ehime

Iwamatsu Townscape

The "Iwamatsu Townscape" in Tsushima-cho, Uwajima City, is a history-emotion rich area deeply retaining the atmosphere of the past, having flourished from the Edo period to the early_Showa period through sake brewing and rice trading. Along the quiet streets facing the Iwamatsu River, prestigious grand-walled merchant houses, heavy storehouses, and buildings with characteristic lattice doors are carefully protected today. Known as the stage for the novel "Tenya Wanya" by modern Japanese novelist Shishi Bunroku, a literary romance drifts through the air. Retaining an un-commercialized, natural silence and the breath of old Japanese living, it is a hidden famous spot known...

Ehime
Sightseeing
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Ehime

Yusu Mizunoura Terraced Fields

The "Yusu Mizunoura Terraced Fields," located on the Koshima Peninsula in Uwajima City, are stair-like fields boasting an overwhelming beauty, praised as "cultivating until reaching heaven" and designated as a National Important Cultural Landscape. The stone walls constructed meticulously on the steep slope layer tightly over each other like stairs toward heaven, creating a breathtaking contrast with the deep blue Uwa Sea spreading before your eyes. These terraced fields are a "living historical heritage" built by ancestors with blood-sweat efforts to survive on limited land, where potatoes are mainly cultivated today. Climbing the walking path continuing to the summit expands...

Ehime
Sightseeing
Nature
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Ehime

Fuwari-mae Beach

Fuwari-mae Beach, located in the northern part of Matsuyama City, is a beautiful white sand beach facing the calm Seto Inland Sea. Alongside the adjacent roadside station "Michi-no-Eki Fuwari," it is loved by domestic and international travelers as a spectacular scenic spot to easily drop by during a drive or cycling journey. The endless highly transparent sea and the gentle coastline provide an outstanding feeling of openness, buzzing with people enjoying swimming and marine sports in summer. At dusk in particular, the silhouettes of islands floating in the Seto Inland Sea are dyed by the setting sun, spreading a breathtakingly...

Ehime
Sightseeing
Nature
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Ehime

Michi-no-Eki Nakayama

Michi-no-Eki Nakayama, located in Nakayama Town, Iyo City, is a rest spot filled with regional charms, nestled in a lush green mountainous area. Nakayama Town is famous nationwide as the "Village of Chestnuts," and during the autumn season, it buzzes with many people seeking "Nakayama Chestnuts," a high-grade brand chestnut that is large-grained with a strong sweetness. At the direct sales store inside the building, visitors can enjoy fresh local vegetables and fruits, alongside exquisite sweets using chestnuts such as chestnut soft-serve ice cream, pies, and buns year-round, which are immensely popular among international tourists. Also equipped with facilities for...

Ehime
Sightseeing
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Ehime

Cape Sada

Cape Sada, located at the westernmost tip of Shikoku and stretching slenderly as if dividing the Uwa Sea and the Seto Inland Sea, is a spectacular scenic spot at the tip of the "narrowest peninsula in Japan" with a total length of about 40 kilometers. Driving along the Melody Line running on the ruggedly cut precipice ridge is pure exhilaration. A lushly green natural walking path is maintained up to the pure white, Taisho-period lighthouse standing at the absolute tip of the cape, providing a pleasant feeling of adventure. From around the lighthouse, you can closely experience the powerful dynamism...

Ehime
Sightseeing
Nature
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Ehime

Miyama Castle Ruins Observation Park

This observation park sits at the summit of Mt. Miya (Miyama), where an outpost castle of the "Murakami Kaizoku" (Murakami Suigan), pirate lords who historically active on the stage of the Seto Inland Sea, once stood. From this high ground drifting with historical romance, you can obtain an unobstructed, dramatic view of the fierce Kurushima Strait tidal currents flowing below and the entire grand structure of the Kurushima Kaikyō Bridge. Compared to other observatories along the Shimanami Kaido, it has relatively fewer tourists, loved by international travelers as a hidden gem viewpoint to quietly enjoy the landscape. Feeling the pleasant...

Ehime
Sightseeing
Nature
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Ehime

Kurushima Kaikyō Bridge

The "Kurushima Kaikyō Bridge," connecting Imabari City and Oshima Island in Ehime Prefecture, is a masterpiece of modern architecture known as the world's first "triple suspension bridge" spanning fierce tidal currents in the Seto Inland Sea. Boasting a grand scale with a total length of about 4.1 kilometers, it stands as a symbol decorating the highlight of the Shimanami Kaido. The greatest charm of this bridge is that roads dedicated to pedestrians and cyclists run completely parallel alongside automobiles. The experience of running high up atop the bridge while looking straight down at the emerald green shimmering sea and the...

Ehime
Sightseeing
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Ehime

Kirozan Observation Park

Kirozan Observation Park, located on Oshima Island, is a premier viewpoint boasting some of the finest spectacular scenery along the Shimanami Kaido at an altitude of 307 meters. The modern panoramic observation deck designed by world-renowned architect Kengo Kuma boasts a globally rare architectural beauty, with most of the structure buried underground so as not to damage the natural landscape of the mountain itself. The view from here is breathtaking, offering a complete look at the world's first triple suspension bridge, the "Kurushima Kaikyō Bridge," the fierce tidal currents weaving between them, and a vast panorama of islands dotting the...

Ehime
Sightseeing
Nature
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Ehime

Oomishima Island

Oomishima Island, floating in the Seto Inland Sea, is the largest island in Ehime Prefecture along the Shimanami Kaido, presenting a highly attractive island where historic faith and contemporary art intersect. In the center of the island sits the "Oyamazumi Shrine," where a sacred 2,600-year-old holy tree towers. Because numerous samurai warlords historically prayed for victory here and dedicated their armor and swords, it is famous as a sacred power spot collecting the world's largest concentration of samurai weaponry designated as National Treasures. Meanwhile, contemporary art facilities, including a museum by world-renowned architect Toyo Ito, are scattered along the coast,...

Ehime
Sightseeing
Nature
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Ehime

Kamijima Town

Kamijima Town, consisting of 25 islands floating in the northeastern part of the Seto Inland Sea, is a hideaway-like island area where time flows leisurely precisely because it is not connected by large bridges. Among them, the cycling road called "Yumeshima Kaido" features no traffic lights and very light traffic, gathering attention from international travelers as a premier local course where you can ride stress-free while listening to the calm waves of the Seto Inland Sea. Walking the islands reveals nostalgic, rustic fishing village landscapes, warm interactions with local people, and the rich scent of citrus fruits tickling your senses....

Ehime
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Ehime

Nametoko Gorge

The "Nametoko Gorge," spreading upstream of the Meguro River—a tributary of the Shimanto River—is one of Japan's premier canyon beauties with untouched great nature remaining, located within the rugged Ashizuri-Uwakai National Park. Smooth riverbeds of single giant rocks have been carved out over long years, and the elegant flow of pure water is truly an artwork created by nature. The biggest highlight is the "Yukiwa Falls," selected among Japan's top 100 waterfalls, where water gracefully slides down a massive rock face. In recent years, it has become famous as a mecca for "canyoning," a full-scale canyon activity highly popular worldwide,...

Ehime
Sightseeing
Nature
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Ehime

Shimanami Kaido

The "Shimanami Kaido," connecting Onomichi City in Hiroshima Prefecture and Imabari City in Ehime Prefecture with a total length of about 60 kilometers, is a world-class "cycling mecca" yearned for by cyclists globally, connecting beautiful islands floating in the Seto Inland Sea with seven unique giant bridges. The overwhelming feeling of refreshing exhilaration, as if riding a bicycle over the sea, is its greatest charm, attracting many travelers from Japan and abroad to enjoy cycling. The route is packed with observation decks boasting panoramic views of blue seas and green islands, gourmet spots to taste fresh seafood, and hidden famous...

Ehime
Sightseeing
Nature
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Ehime

Dogo Onsen

Boasting a history of over 3,000 years and praised as Japan's oldest hot spring, "Dogo Onsen" is a globally famous premier名湯 representing Ehime Prefecture. The town's symbol, the "Dogo Onsen Honkan," is a heavy wooden three-story building constructed in the Meiji period and is designated as a National Important Cultural Property. Its intricately intertwined structures and retro wooden corridors radiate a nostalgic beauty, as if wandering into the world of the movie "Spirited Away." Strolling through the retro hot spring town wearing a yukata after a bath allows you to fully enjoy good old Japanese emotions. Surrounded by footbaths and...

Ehime
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Accommodation
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Ehime

Shikoku Karst

Shikoku Karst, spreading along the ridge at an altitude of about 1,000 to 1,400 meters on the border between Ehime and Kochi prefectures, is a spectacular landscape drive course in the sky counted among Japan's top three karsts. White limestone unusual rocks are scattered across the lush green vast grasslands like a flock of sheep, and the scene of grazed cattle leisurely eating grass provides an extraordinary panorama as if wandering into a European plateau. In particular, the refreshing feeling of driving on the "Path of the Sky" (Prefectural Road 383), a single path heading toward the unobstructed blue sky,...

Ehime
Sightseeing
Nature
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Ehime

Uchiko Town

Located southwest of Matsuyama City, Uchiko Town is a mountain town filled with historical atmosphere that built vast wealth through the manufacturing of "wax (mokuro)" and "washi (Japanese paper)" from the Edo to Meiji periods. The "Yokaichi-Gokoku Townscape," stretching for about 600 meters, is designated as a National Important Preservation District for Groups of Traditional Buildings, and its gorgeous merchant mansions with yellow plaster earthen walls and heavy grand-walled structures convey former prosperity to this day. The Taisho-period theater "Uchikaza" remains active today, allowing visitors to feel the breath of Japanese traditional performing arts up close. With substantial experiences like...

Ehime
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Ehime

Ozu City

Ozu City, praised as the "Little Kyoto of Iyo," is an emotion-rich castle town where old history lives alongside the flow of the pristine Hijikawa River. "Ozu Castle," fully reconstructed in wood, stands proudly as the town's symbol, and its "Castle Stay" overnight experience has gathered worldwide attention for allowing guests to taste the luxury of being selected as a real castle lord. Additionally, the Meiji-period Sukiya-style masterpiece architecture "Garyu Sanso Villa" features a stunning garden utilizing natural scenery as a borrowed landscape and a hermitage floating over a cliff, allowing visitors to touch traditional aesthetics. It is a city...

Ehime
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Ehime

Mt. Ishizuchi

Boasting an altitude of 1,982 meters, "Mt. Ishizuchi" is the highest peak in western Japan and one of Japan's "Seven Sacred Mountains," revered since ancient times as a mountain of strict ascetic faith. Utilizing the mountain ropeway, you can ascend to the mountainside all at once, allowing for full-scale mountain climbing from there. The biggest highlights are the four giant chain sections, starting with the "Trial Chain" hung on near-vertical precipices. The experience of climbing rock faces while feeling the thrill is immensely popular among adventure-loving international hikers. The summit provides an unobstructed, magnificent panorama of the Seto Inland Sea...

Ehime
Sightseeing
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Ehime

Iwayaji Temple

Jigenji Temple (commonly known as "Iwayaji Temple"), located in the rugged mountainous area of Kumakogen Town, is the 45th temple of the Shikoku 88 Temple Pilgrimage and a sacred mountain sanctuary where divine spirits are said to reside. The temple grounds, hidden against the face of towering giant rocks, wrap visitors in an overwhelming solemnity and mystical silence the moment they step inside. Holy sites where natural formations and faith merge spread throughout, such as the wooden "Seriwari Zenjo" where Kobo Daishi Kukai is said to have practiced, and the Hokke Sennin Cave carved into a cliff depression. The long...

Ehime
Sightseeing
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Ehime

Matsuyama Castle

Matsuyama Castle, built on Mt. Katsu towering in the center of Matsuyama City, is one of the "12 Existing Original Tenshu" with a main keep remaining from before the Edo period. Featuring a "linked-style tenshu" structure excellent in offensive and defensive functions, it boasts an overwhelming dignity as a real samurai castle with its strict gates and stone walls. You can easily ascend to the main enclosure at the summit via ropeway or lift, and the aerial walk during transit is also immensely popular among travelers. From the main keep, a 360-degree grand panorama stretches across Matsuyama City, the beautiful...

Ehime
Sightseeing
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Ehime

Ehime Prefecture

Located in the northwestern part of Shikoku, Ehime Prefecture is a tourist destination blessed with the calm Seto Inland Sea and the majestic Shikoku Mountains, where rich nature and deep history breathe. Stotted with spots full of historical romance, it features Dogo Onsen, said to be Japan's oldest hot spring, and Matsuyama and Uwajima Castles, which convey their Edo-period appearance to this day. Additionally, the Shimanami Kaido, leading to Hiroshima Prefecture, serves as a world-class cycling mecca, attracting many travelers from Japan and abroad to enjoy rides alongside beautiful island views. The culinary charms are also endless, including specialty citrus...

Ehime
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Food
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Kagawa

Sanuki Manno National Government Park

Sanuki Manno National Government Park in Manno Town is one of the largest parks in Shikoku, overflowing with flowers and greenery. Adjacent to "Manno-ike," Japan's largest agricultural pond, the vast grounds feature tulips in spring, hydrangeas in early summer, and cosmos in autumn, blooming like carpets. Especially the winter illumination is a major event attracting people from all over Shikoku, with the vast land enveloped in a sea of lights. With campsites, cycling courses, and large playground equipment, everyone from families to active travelers can enjoy it all day. You can fully enjoy the high quality of Japanese park culture...

Kagawa
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