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Kurushima Kaikyō Bridge

The "Kurushima Kaikyō Bridge," connecting Imabari City and Oshima Island in Ehime Prefecture, is a masterpiece of modern architecture known as the world's first "triple suspension bridge" spanning fierce tidal currents in the Seto Inland Sea. Boasting a grand scale with a total length of about 4.1 kilometers, it stands as a symbol decorating the highlight of the Shimanami Kaido. The greatest charm of this bridge is that roads dedicated to pedestrians and cyclists run completely parallel alongside automobiles. The experience of running high up atop the bridge while looking straight down at the emerald green shimmering sea and the...

Ehime
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Ehime

Kirozan Observation Park

Kirozan Observation Park, located on Oshima Island, is a premier viewpoint boasting some of the finest spectacular scenery along the Shimanami Kaido at an altitude of 307 meters. The modern panoramic observation deck designed by world-renowned architect Kengo Kuma boasts a globally rare architectural beauty, with most of the structure buried underground so as not to damage the natural landscape of the mountain itself. The view from here is breathtaking, offering a complete look at the world's first triple suspension bridge, the "Kurushima Kaikyō Bridge," the fierce tidal currents weaving between them, and a vast panorama of islands dotting the...

Ehime
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Ehime

Oomishima Island

Oomishima Island, floating in the Seto Inland Sea, is the largest island in Ehime Prefecture along the Shimanami Kaido, presenting a highly attractive island where historic faith and contemporary art intersect. In the center of the island sits the "Oyamazumi Shrine," where a sacred 2,600-year-old holy tree towers. Because numerous samurai warlords historically prayed for victory here and dedicated their armor and swords, it is famous as a sacred power spot collecting the world's largest concentration of samurai weaponry designated as National Treasures. Meanwhile, contemporary art facilities, including a museum by world-renowned architect Toyo Ito, are scattered along the coast,...

Ehime
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Ehime

Kamijima Town

Kamijima Town, consisting of 25 islands floating in the northeastern part of the Seto Inland Sea, is a hideaway-like island area where time flows leisurely precisely because it is not connected by large bridges. Among them, the cycling road called "Yumeshima Kaido" features no traffic lights and very light traffic, gathering attention from international travelers as a premier local course where you can ride stress-free while listening to the calm waves of the Seto Inland Sea. Walking the islands reveals nostalgic, rustic fishing village landscapes, warm interactions with local people, and the rich scent of citrus fruits tickling your senses....

Ehime
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Ehime

Nametoko Gorge

The "Nametoko Gorge," spreading upstream of the Meguro River—a tributary of the Shimanto River—is one of Japan's premier canyon beauties with untouched great nature remaining, located within the rugged Ashizuri-Uwakai National Park. Smooth riverbeds of single giant rocks have been carved out over long years, and the elegant flow of pure water is truly an artwork created by nature. The biggest highlight is the "Yukiwa Falls," selected among Japan's top 100 waterfalls, where water gracefully slides down a massive rock face. In recent years, it has become famous as a mecca for "canyoning," a full-scale canyon activity highly popular worldwide,...

Ehime
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Ehime

Shimanami Kaido

The "Shimanami Kaido," connecting Onomichi City in Hiroshima Prefecture and Imabari City in Ehime Prefecture with a total length of about 60 kilometers, is a world-class "cycling mecca" yearned for by cyclists globally, connecting beautiful islands floating in the Seto Inland Sea with seven unique giant bridges. The overwhelming feeling of refreshing exhilaration, as if riding a bicycle over the sea, is its greatest charm, attracting many travelers from Japan and abroad to enjoy cycling. The route is packed with observation decks boasting panoramic views of blue seas and green islands, gourmet spots to taste fresh seafood, and hidden famous...

Ehime
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Ehime

Dogo Onsen

Boasting a history of over 3,000 years and praised as Japan's oldest hot spring, "Dogo Onsen" is a globally famous premier名湯 representing Ehime Prefecture. The town's symbol, the "Dogo Onsen Honkan," is a heavy wooden three-story building constructed in the Meiji period and is designated as a National Important Cultural Property. Its intricately intertwined structures and retro wooden corridors radiate a nostalgic beauty, as if wandering into the world of the movie "Spirited Away." Strolling through the retro hot spring town wearing a yukata after a bath allows you to fully enjoy good old Japanese emotions. Surrounded by footbaths and...

Ehime
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Ehime

Shikoku Karst

Shikoku Karst, spreading along the ridge at an altitude of about 1,000 to 1,400 meters on the border between Ehime and Kochi prefectures, is a spectacular landscape drive course in the sky counted among Japan's top three karsts. White limestone unusual rocks are scattered across the lush green vast grasslands like a flock of sheep, and the scene of grazed cattle leisurely eating grass provides an extraordinary panorama as if wandering into a European plateau. In particular, the refreshing feeling of driving on the "Path of the Sky" (Prefectural Road 383), a single path heading toward the unobstructed blue sky,...

Ehime
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Ehime

Uchiko Town

Located southwest of Matsuyama City, Uchiko Town is a mountain town filled with historical atmosphere that built vast wealth through the manufacturing of "wax (mokuro)" and "washi (Japanese paper)" from the Edo to Meiji periods. The "Yokaichi-Gokoku Townscape," stretching for about 600 meters, is designated as a National Important Preservation District for Groups of Traditional Buildings, and its gorgeous merchant mansions with yellow plaster earthen walls and heavy grand-walled structures convey former prosperity to this day. The Taisho-period theater "Uchikaza" remains active today, allowing visitors to feel the breath of Japanese traditional performing arts up close. With substantial experiences like...

Ehime
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Ehime

Ozu City

Ozu City, praised as the "Little Kyoto of Iyo," is an emotion-rich castle town where old history lives alongside the flow of the pristine Hijikawa River. "Ozu Castle," fully reconstructed in wood, stands proudly as the town's symbol, and its "Castle Stay" overnight experience has gathered worldwide attention for allowing guests to taste the luxury of being selected as a real castle lord. Additionally, the Meiji-period Sukiya-style masterpiece architecture "Garyu Sanso Villa" features a stunning garden utilizing natural scenery as a borrowed landscape and a hermitage floating over a cliff, allowing visitors to touch traditional aesthetics. It is a city...

Ehime
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Ehime

Mt. Ishizuchi

Boasting an altitude of 1,982 meters, "Mt. Ishizuchi" is the highest peak in western Japan and one of Japan's "Seven Sacred Mountains," revered since ancient times as a mountain of strict ascetic faith. Utilizing the mountain ropeway, you can ascend to the mountainside all at once, allowing for full-scale mountain climbing from there. The biggest highlights are the four giant chain sections, starting with the "Trial Chain" hung on near-vertical precipices. The experience of climbing rock faces while feeling the thrill is immensely popular among adventure-loving international hikers. The summit provides an unobstructed, magnificent panorama of the Seto Inland Sea...

Ehime
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Ehime

Iwayaji Temple

Jigenji Temple (commonly known as "Iwayaji Temple"), located in the rugged mountainous area of Kumakogen Town, is the 45th temple of the Shikoku 88 Temple Pilgrimage and a sacred mountain sanctuary where divine spirits are said to reside. The temple grounds, hidden against the face of towering giant rocks, wrap visitors in an overwhelming solemnity and mystical silence the moment they step inside. Holy sites where natural formations and faith merge spread throughout, such as the wooden "Seriwari Zenjo" where Kobo Daishi Kukai is said to have practiced, and the Hokke Sennin Cave carved into a cliff depression. The long...

Ehime
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Ehime

Matsuyama Castle

Matsuyama Castle, built on Mt. Katsu towering in the center of Matsuyama City, is one of the "12 Existing Original Tenshu" with a main keep remaining from before the Edo period. Featuring a "linked-style tenshu" structure excellent in offensive and defensive functions, it boasts an overwhelming dignity as a real samurai castle with its strict gates and stone walls. You can easily ascend to the main enclosure at the summit via ropeway or lift, and the aerial walk during transit is also immensely popular among travelers. From the main keep, a 360-degree grand panorama stretches across Matsuyama City, the beautiful...

Ehime
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Ehime

Ehime Prefecture

Located in the northwestern part of Shikoku, Ehime Prefecture is a tourist destination blessed with the calm Seto Inland Sea and the majestic Shikoku Mountains, where rich nature and deep history breathe. Stotted with spots full of historical romance, it features Dogo Onsen, said to be Japan's oldest hot spring, and Matsuyama and Uwajima Castles, which convey their Edo-period appearance to this day. Additionally, the Shimanami Kaido, leading to Hiroshima Prefecture, serves as a world-class cycling mecca, attracting many travelers from Japan and abroad to enjoy rides alongside beautiful island views. The culinary charms are also endless, including specialty citrus...

Ehime
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Kagawa

Sanuki Manno National Government Park

Sanuki Manno National Government Park in Manno Town is one of the largest parks in Shikoku, overflowing with flowers and greenery. Adjacent to "Manno-ike," Japan's largest agricultural pond, the vast grounds feature tulips in spring, hydrangeas in early summer, and cosmos in autumn, blooming like carpets. Especially the winter illumination is a major event attracting people from all over Shikoku, with the vast land enveloped in a sea of lights. With campsites, cycling courses, and large playground equipment, everyone from families to active travelers can enjoy it all day. You can fully enjoy the high quality of Japanese park culture...

Kagawa
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Kagawa

Takei Kannon Cape

Takei Kannon Cape, located at the northernmost tip of Kagawa and Shikoku, is a mysterious power spot that has been revered as a sanctuary since ancient times. At the tip of the cape, there is the rare "Takei Kannon-ji Temple" built inside a rocky cave along the shoreline, where the rough waves hitting the cliff and the serene prayer space create a unique atmosphere. The view of the Seto Inland Sea from here is very powerful, with islands like Shodoshima spreading out in front. It is especially famous as a spot for the first sunrise of the year, providing breathtaking...

Kagawa
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Kagawa

Ayagawa Town

Ayagawa Town, located in central Kagawa, is the root of udon culture, with legends naming it the "birthplace of Sanuki Udon." In the idyllic rural landscape, legendary udon shops loved by locals are dotted throughout, allowing you to experience the essence of "Udon Prefecture." The town also features the scenic beauty of the Ayagawa River canyon and "Takinomiya Tenmangu Shrine," famous for its weeping cherry blossoms. Recently, stylish cafes in old houses and local fruit dessert shops have increased, making it ideal for a food-focused trip. It is a town where you can enjoy a rich journey surrounded by peaceful...

Kagawa
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Kagawa

Mt. Aono Summit Observatory

The summit observatory of Mt. Aono, spanning Utazu Town and Marugame City, is a spectacular spot where you can enjoy a 360-degree panorama from an altitude of 224 meters. Below, the geometrically beautiful Great Seto Bridge stretches dynamically, and you can overlook the archipelago beauty of the Seto Inland Sea and unique mountains such as "Sanuki Fuji" (Mt. Iino) dotted throughout the Sanuki Plain. Especially the night view from here is praised as one of the best in the Chugoku and Shikoku regions, and the sight of the illuminated bridge and city lights never fails to fascinate visitors. Accessible by...

Kagawa
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Kagawa

Utazu Seaside Park

Utazu Seaside Park, spreading at the foot of the Great Seto Bridge, is a superb location where you can enjoy the magnificent structural beauty of the bridge while feeling the sea breeze. Within the park, there is a "Restored Salt Pan" that reconstructs former salt fields, allowing for salt-making experiences symbolizing Utazu's history. Also, at the attached "Utazu Umi-hotaru," you can enjoy regional history exhibits and a cafe, and at dusk, view the beautiful sunset sinking into the Seto Inland Sea. At night, the illuminated Great Seto Bridge appears fantastically, making it a popular romantic strolling spot. With a lawn...

Kagawa
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Kagawa

Utazu Town

Utazu Town, despite having the smallest area in Kagawa Prefecture, is a town where unique history and new vitality coexist. Having a history of flourishing with salt pans, you can enjoy strolling through retro townscapes in the "Komachi" (Old Town) area lined with ancient temples. On the other hand, the new seaside town area houses "Gold Tower," boasting one of Shikoku's highest heights, and the latest "Shikoku Aquarium," making it a modern tourist hub. Both old and new charms are compactly gathered, and the location overlooking the Great Seto Bridge close by is superb. With cafes and accommodation utilizing traditional...

Kagawa
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Kagawa

Vessel Ochi

Vessel Ochi in Higashikagawa City is a complex hot spring resort facility boasting a location with a panoramic view of the calm Seto Inland Sea. From the open-air baths, you can enjoy an open view where the sea and sky seem integrated, healing travel fatigue both mentally and physically. In addition to accommodation, it features a restaurant utilizing local ingredients and even a glamping facility, making it popular for travelers wanting a luxurious time in nature. Marine leisure activities such as kayaking and fishing are also substantial in the surrounding area, allowing you to savor the blessings of the Seto...

Kagawa
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Kagawa

Higashikagawa City

Higashikagawa City, located at the eastern end of Kagawa Prefecture, is a city where craftsmanship lives on, known as a producer of traditional "Wasanbon" sugar and as the "Town of Gloves" boasting a 90% domestic share. The old townscape of the Hiketa district, continuing since the Edo period, features red walls and soy sauce breweries, conveying former port town prosperity. Unique tourist spots like the "Japan Dolphin Center," where you can interact with dolphins, and the "Shirotori Shrine" built on the sea are also attractive. Through experiences like molding Wasanbon, a traditional Japanese sweetness, and historical strolls, you can deeply...

Kagawa
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Kagawa

Osaka Pass Observatory

Osaka Pass Observatory, located on the border between Kagawa and Tokushima Prefectures, is a spectacular point at an altitude of about 270 meters offering views of the Seto Inland Sea, Sanuki Plain, and as far as Shodoshima and Awaji Island. It is a historic pass said to have been crossed by Yoshitsune's army during the Genpei War, and now features an open field of vision so wide it's known as a paraglider takeoff base. Especially on days with clear air, the panorama woven by the blue sea and islands stretches endlessly, and its beauty overwhelms visitors. Though the journey involves...

Kagawa
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Kagawa

Jorojima Island

Jorojima, floating in Tsuda Bay, Sanuki City, is a very mysterious small uninhabited island that you can cross to on foot via a "sand path" that appears only during low tide. Alongside Angel Road on Shodoshima, it's known as a spot to experience nature's wonder where the path opens only for limited times. The entire island is covered with beautiful rocky areas and greenery, appearing like a picture surrounded by transparent sea. Also, a sad legend of love is passed down regarding this island, allowing you to enjoy exploration while feeling historical romance. Visiting in accordance with the natural rhythm...

Kagawa
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Nature
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