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Kiya Ryokan

Kiya Ryokan in the historic port town of Uwajima City is a long-established inn founded in Meiji 44 (1911) where politician Tsuyoshi Inukai and many grand writers historically stayed, now boldly renovated by a world-renowned architect into a luxury designer's inn limited to one group per day. While leaving its prestigious historical designs intact, such as the heavy wooden framework of the building and retro lattice doors, the interior floors boldly adopt acrylic glass throughout, spreading an innovative space where light pierces from the 1st floor to the 2nd floor, or from under the floor to the ceiling, as if...

Ehime
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Ehime

Imabari City

Located in the northeastern part of Ehime Prefecture, "Imabari City" is world-famous as the production land of "Imabari Towels," boasting the world's highest quality inものづくり craftsmanship, and is the gateway on the Shikoku side of the Shimanami Kaido. "Imabari Castle," built by Todo Takatora and known as one of Japan's top three water castles, stands as the town's symbol, conveying to this day the ocean romance of the past when seawater was drawn into the moat and military vessels passed through. It is also immensely popular among travelers as a sacred place for high-level local gourmet foods, such as "Imabari...

Ehime
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Ehime

Oshima Island

Oshima Island, floating just off the coast of Imabari City, Ehime Prefecture, is the first island visited by travelers crossing the Shimanami Kaido, charming for its dynamic history and overwhelming spectacular views. It was the headquarters of the "Murakami Kaizoku," medieval Japan's strongest naval forces who once ruled the Seto Inland Sea and built a unique culture, and at the "Murakami Kaizoku Museum" on the island, you can deeply learn their rigorous battles and history of protecting ocean safety. Additionally, the panoramic view from "Kirozan Observation Park," representing the island, is praised as the finest along the Shimanami Kaido, with...

Ehime
Sightseeing
Nature
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Ehime

Hakatajima Island

Hakatajima Island, located along the Shimanami Kaido, is an island where beautiful seas and a rustic history of shipbuilding breathe, famous as the birth land of "Hakata no Shio" (Hakata Salt), which everyone in Japan knows. Crossing the Hakata-Oshima Bridge at the island's entrance expands a calm, highly transparent Seto Inland Sea and idyllic fishing village landscapes. The greatest highlight is the "Dolphin Farm Shimanami," an exciting experiential facility where you can interact with dolphins and whales close up and swim together, highly popular among international family groups and animal-loving travelers. Island gourmet foods using specialty salt, such as "salt...

Ehime
Sightseeing
Nature
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Ehime

Hanazono-cho Street

Hanazono-cho Street, spreading right before Matsuyamashi Station, is a leading progressive renewal street in Japan that pursues beautiful landscape and ease of walking. Former electric wires are all buried underground, and beautiful wooden benches and stylish terrace seats line the wide, open sidewalks, with lovely rows of green trees giving moisture to the city. The scenery of the retro roadside tram "Botchan Train" quietly passing through the center of the street drifts with a refined nostalgia somewhat reminiscent of European trams, making it immensely popular among international tourists as a superb photo spot. Surrounded by choice stylish cafes, local gourmet...

Ehime
Sightseeing
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Ehime

Asuka-no-Yu

Dogo Onsen Annex "Asuka-no-Yu" is a bathhouse opened in 2017 under the theme of Dogo Onsen's historical legends, where many imperial families and great figures like Prince Shotoku and Empress Saimei historically visited. Characterized by a heavy Japanese-style building incorporating Asuka-period architectural styles, stepping inside reveals a cutting-edge modern art space utilizing Ehime's proud traditional crafts such as "Tobe-yaki," "Awa Washi" (including neighboring traditional ones), and "Imabari Towel." It features an open-air "outdoor bath" with free-flowing hot spring water not available at the main building, a special family bath meticulously reproducing the imperial private bathhouse "Yushinden," and a spacious lounge...

Ehime
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Ehime

Tobe Town

Tobe Town, adjacent to the southern side of Matsuyama City, is a pottery town known worldwide as the home of "Tobe-yaki," a unique pottery boasting a history of over 240 years and designated as a National Traditional Craft. Characterized by beautiful indigo hand-painted patterns applied over white porcelain, Tobe-yaki features a unique thickness and sturdiness, widely loved in Japan and abroad. Walking the town allows you to fully experience the emotions of a craftsman's town, with chimneys of old kilns and the stylish "Pottery Slope" embedded with pottery shards. At the "Tobe-yaki Traditional Industry Hall" and many kilns, you can...

Ehime
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Ehime

Toon City

Toon City, located adjacent to the eastern side of Matsuyama City, is a beautiful city with rich great nature and idyllic rural landscapes, receiving the blessings of the magnificent Shikoku Mountains and the pure Shigenobu River. It houses the "Botchan Theater," a world-class launching base for mountain performing arts, known as a cultural city where you can enjoy authentic musicals year-round. Furthermore, the city is dotted with famous waterfalls that spray cold mist, such as "Shirai Falls" and "Karakai Falls," and the spectacular views of fantastic "ice falls" where the entire waterfall completely freezes in winter fascinate domestic and international...

Ehime
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Ehime

Matsuyama City

Matsuyama City, the prefectural capital of Ehime Prefecture, possesses the largest population in Shikoku, and is a lively tourism city where a rich history and culture continuing from ancient times comfortably merge with urban convenience. In the center stands the grand "Matsuyama Castle," one of the 12 Existing Original Tenshu, and at its foot spreads "Dogo Onsen," a famous ancient名湯 boasting 3,000 years of history. It is also famous as the stage for Natsume Soseki's novel "Botchan," with the retro "Botchan Train" running through the town creating a nostalgic landscape that adds to its charm. High-level gourmet spots where you...

Ehime
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Ehime

Shimonada Station

Shimonada Station on the JR Yosan Line, standing along the coast of Iyo City, is a world-famous unstaffed station termed one of the "stations closest to the sea in Japan," with a vast, spectacular view of the Seto Inland Sea spreading right before the platform. Depicted as the stage for numerous movies, dramas, and anime, very many travelers and photographers from home and abroad gather seeking its nostalgic and beautiful scenery. The rustic wooden benches, the small platform with only a roof, and the unobstructed contrast of the blue sea and sky present a beauty just like a painting. Especially...

Ehime
Sightseeing
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Ehime

Ikku Shrine

Ikku Shrine, enshrined in the center of Niihama City, enshrines a branch spirit of Oyamazumi Shrine and is the region's premier ancient shrine boasting a history of over 1,000 years. Stepping inside the grounds, you are immediately surrounded by a vast primeval forest of giant camphor trees, termed "The Camphor Tree Grove of Ikku Shrine," which are designated as a National Natural Monument, enveloping visitors in divine power and overwhelming silence. This shrine is also famous as the primary stage for the "Niihama Taiko Festival," held every October and counted among Shikoku's top three festivals. During the festival season, giant...

Ehime
Sightseeing
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Ehime

Tonaru District

Tonaru District, sequestered in the deep mountains of Niihama City at an altitude of about 750 meters, is a place where the mining headquarters of the Besshi Copper Mine was once situated, and a modern mountainous city where thousands of people lived during its peak once existed. Today, heavy red brick storage and substation ruins towering along the rugged mountainside remain as if swallowed by deep green nature, and its mystical, ephemeral appearance earns it the moniker "Machu Picchu of the East," attracting tourists from worldwide. The giant stone walls and stairs of ruins floating in the mist present an...

Ehime
Sightseeing
Nature
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Ehime

Minetopia Besshi

Minetopia Besshi in Niihama City is an experiential tourism theme park where history and entertainment merge, utilizing the site of the "Besshi Copper Mine," which once boasted one of the world's premier production volumes and strongly supported Japan's modernization. Taking the sightseeing mine railway to the area reproducing the shafts of the time, visitors can enjoy learning about the mysterious earth and the harsh history of the miners through realistic figures, dioramas, and full-scale "gold panning experiences." The premises also feature substantial hot spring facilities utilizing industrial heritage, restaurants, and indoor play equipment for children. Surrounded by rich great nature,...

Ehime
Sightseeing
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Ehime

Gujo Observation Deck

Gujo Observation Deck, located at an altitude of about 350 meters on the mountainside of the Houou Mountain Range in Shikoku-Chuo City, is a spectacular scenic spot widely known as a sacred place for one of Japan's premier factory night views. During the day, an open panorama stretches out below, overlooking the cityscape where Japan's leading paper manufacturing factories gather, the calm Seto Inland Sea, and on clear days, as far as the islands of Kagawa Prefecture. However, the biggest highlight is at night. After the sun sets, countless lights emitted from the plants and chimneys of the giant paper...

Ehime
Sightseeing
Nature
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Ehime

Uwajima Castle

Uwajima Castle, standing atop a hill in the center of Uwajima City, is one of the "12 Existing Original Tenshu" conveying its appearance unchanged from the Edo period to the present day. Built by Todo Takatora, a powerful warrior renowned as a master of castle design, it features a complex layout utilizing an irregular pentagon to deceive enemies. The compact yet highly sophisticated wooden main keep is designated as a National Important Cultural Property, and stepping inside completely overwhelms you with the heavy construction where the breath of ancient samurai can be heard. The castle mountain is covered by a...

Ehime
Sightseeing
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Ehime

Kushima Ohashi Bridge

The "Kushima Ohashi Bridge," opened in 2016, is a beautiful white suspension bridge with a total length of 468 meters connecting Uwajima city area and the remote Kushima Island floating off the coast. The birth of this bridge dramatically improved access to Kushima Island, which could previously only be crossed by boat, gathering attention as a new sightseeing route. A sidewalk is also fully maintained on the bridge, providing pure exhilaration for walking or cycling while feeling the pleasant sea breeze. From atop the bridge, you can gaze at a grand panorama of the dynamic多島美 of the Uwa Sea woven...

Ehime
Sightseeing
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Ehime

Kushima Island

Kushima Island, floating about 400 meters off the coast of Uwajima Port, is a remote island with a perimeter of about 10 kilometers, charming for its untouched rich nature and rustic island living. Because the Kushima Ohashi Bridge opened in 2016, it became easily accessible from Uwajima city area via car, bicycle, or foot, serving as a hidden sacred site for cyclists and hikers. The road circling the island has very light traffic, allowing for stress-free strolls while listening to the calm waves of the Uwa Sea. The island features unusual rocks like the "Godzilla Rock" shaped like Godzilla, beautiful...

Ehime
Sightseeing
Nature
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Ehime

Ozu Castle

Ozu Castle, towering on the banks of the Hijikawa River in the center of Ozu City, is a symbol of Ozu conveying history from the Warring States period to the Edo period. Although a large part was dismantled during the Meiji period, it achieved Japan's first full-scale "restoration of a tenshu using wood" in 2004 based on old drawings and wooden models from the Edo period, receiving worldwide evaluation architecturally. Inside, the warmth of wood and highly advanced craftsman techniques live on, allowing you to feel the weight of real history firsthand. In particular, the "Castle Stay" experience limited to...

Ehime
Sightseeing
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Ehime

Iwamatsu Townscape

The "Iwamatsu Townscape" in Tsushima-cho, Uwajima City, is a history-emotion rich area deeply retaining the atmosphere of the past, having flourished from the Edo period to the early_Showa period through sake brewing and rice trading. Along the quiet streets facing the Iwamatsu River, prestigious grand-walled merchant houses, heavy storehouses, and buildings with characteristic lattice doors are carefully protected today. Known as the stage for the novel "Tenya Wanya" by modern Japanese novelist Shishi Bunroku, a literary romance drifts through the air. Retaining an un-commercialized, natural silence and the breath of old Japanese living, it is a hidden famous spot known...

Ehime
Sightseeing
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Ehime

Yusu Mizunoura Terraced Fields

The "Yusu Mizunoura Terraced Fields," located on the Koshima Peninsula in Uwajima City, are stair-like fields boasting an overwhelming beauty, praised as "cultivating until reaching heaven" and designated as a National Important Cultural Landscape. The stone walls constructed meticulously on the steep slope layer tightly over each other like stairs toward heaven, creating a breathtaking contrast with the deep blue Uwa Sea spreading before your eyes. These terraced fields are a "living historical heritage" built by ancestors with blood-sweat efforts to survive on limited land, where potatoes are mainly cultivated today. Climbing the walking path continuing to the summit expands...

Ehime
Sightseeing
Nature
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Ehime

Fuwari-mae Beach

Fuwari-mae Beach, located in the northern part of Matsuyama City, is a beautiful white sand beach facing the calm Seto Inland Sea. Alongside the adjacent roadside station "Michi-no-Eki Fuwari," it is loved by domestic and international travelers as a spectacular scenic spot to easily drop by during a drive or cycling journey. The endless highly transparent sea and the gentle coastline provide an outstanding feeling of openness, buzzing with people enjoying swimming and marine sports in summer. At dusk in particular, the silhouettes of islands floating in the Seto Inland Sea are dyed by the setting sun, spreading a breathtakingly...

Ehime
Sightseeing
Nature
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Ehime

Michi-no-Eki Nakayama

Michi-no-Eki Nakayama, located in Nakayama Town, Iyo City, is a rest spot filled with regional charms, nestled in a lush green mountainous area. Nakayama Town is famous nationwide as the "Village of Chestnuts," and during the autumn season, it buzzes with many people seeking "Nakayama Chestnuts," a high-grade brand chestnut that is large-grained with a strong sweetness. At the direct sales store inside the building, visitors can enjoy fresh local vegetables and fruits, alongside exquisite sweets using chestnuts such as chestnut soft-serve ice cream, pies, and buns year-round, which are immensely popular among international tourists. Also equipped with facilities for...

Ehime
Sightseeing
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Ehime

Cape Sada

Cape Sada, located at the westernmost tip of Shikoku and stretching slenderly as if dividing the Uwa Sea and the Seto Inland Sea, is a spectacular scenic spot at the tip of the "narrowest peninsula in Japan" with a total length of about 40 kilometers. Driving along the Melody Line running on the ruggedly cut precipice ridge is pure exhilaration. A lushly green natural walking path is maintained up to the pure white, Taisho-period lighthouse standing at the absolute tip of the cape, providing a pleasant feeling of adventure. From around the lighthouse, you can closely experience the powerful dynamism...

Ehime
Sightseeing
Nature
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Ehime

Miyama Castle Ruins Observation Park

This observation park sits at the summit of Mt. Miya (Miyama), where an outpost castle of the "Murakami Kaizoku" (Murakami Suigan), pirate lords who historically active on the stage of the Seto Inland Sea, once stood. From this high ground drifting with historical romance, you can obtain an unobstructed, dramatic view of the fierce Kurushima Strait tidal currents flowing below and the entire grand structure of the Kurushima Kaikyō Bridge. Compared to other observatories along the Shimanami Kaido, it has relatively fewer tourists, loved by international travelers as a hidden gem viewpoint to quietly enjoy the landscape. Feeling the pleasant...

Ehime
Sightseeing
Nature
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