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Oda Miyama Gorge

Oda Miyama Gorge

Oda Miyama Gorge, located in the eastern part of Uchiko Town within a vast prefectural natural park, is one of Shikoku's premier canyon beauties with untouched great nature remaining, extending for about 10 kilometers along the upper reaches of the Oda River flowing through the rugged Shikoku Mountains. Walking along the paths allows you to closely observe incredibly transparent, emerald green pure streams flowing with fierce sprays between countless giant rocks and unusual stones smooth-carved by long years of river flows, completely overwhelming visitors with great nature's power. Dynamically experiencing Japan's beautiful seasonal transitions with all five senses, it serves...

Ehime
Nature
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Izutani Terraced Fields

Izutani Terraced Fields

The "Izutani Terraced Fields," located in a deep mountainous valley of Uchiko Town, are a Satoyama spot boasting an overwhelmingly sculptural beauty where about 95 beautiful, curved water fields tightly layer over each other along a steep slope at an altitude of about 400 meters, selected among Japan's top 100 terraced fields. Utilizing pure spring water from the mountains and constructing stone walls to clear limited lands, the wisdom and efforts of ancestors are carefully protected as a beautiful active agricultural landscape today. Especially during the spring rice planting season when water-filled terraced fields mirror the colors of the sky...

Ehime
Sightseeing
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Kumakogen

Kumakogen, a plateau expanding across the central part of Ehime Prefecture, is situated at an average altitude of about 800 meters and surrounded by the majestic Shikoku Mountains, earning it the moniker "Karuizawa of Shikoku" as a beautiful summer resort where rich great nature and deep faith breathe deeply. Housing the trailhead to western Japan's highest peak "Mt. Ishizuchi" and the vast grasslands of the "Shikoku Karst," one of Japan's top three karsts, it fascinates international tourists enjoying cycling, driving, and hiking throughout the year. It also features "Iwayaji Temple," a sacred site of the Shikoku Pilgrimage drifting with divine...

Ehime
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Iyo City

Iyo City, surrounded by the calm Seto Inland Sea and rich mountains, is a beautiful city spreading with idyllic island times and rustic coastal scenes of Japan. Housing the world-famous unstaffed station "Shimonoda Station" on the JR Yosan Line, very many photographers and travelers from home and abroad gather seeking its spectacular romance where the blue Seto Inland Sea spreads straight before the platform, and the sea and sky dye in a crimson gradation at dusk. The city also features Nakayama Town, famous as the "Village of Chestnuts," allowing you to enjoy large-grained sweet branded chestnuts in autumn. With thriving...

Ehime
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Saijo City

Saijo City, spreading at the foot of Mt. Ishizuchi, is a beautiful city where rich nature and faith breathe, known worldwide as the "Water Capital" where premier pure water from western Japan's highest peak self-spurts throughout the town. Wide groundwater spots termed "Uchinuki" are scattered, and walking through the city allows you to taste incredibly transparent, cold pure water for free at any time, deeply healing your heart with its pure waterscapes. It is also a climbing base for Mt. Ishizuchi, revered since ancient times as a sacred site of strict mountain faith, drawing adventure-loving international hikers. The city also...

Ehime
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Niihama City

Niihama City, located in the eastern part of Ehime Prefecture, is a powerful city where industrial romance and rich nature merge, deeply breathing the history of the "Besshi Copper Mine" which once boasted one of the world's premier copper production volumes and powerfully supported the development of Japan's modern industries. Sequestered in the mountains is the Tonaru District, a globally popular hidden secret place earning the moniker "Machu Picchu of the East" due to its heavy red brick ruins towering along rugged cliffs, and its mystical ruins beauty completely overwhelms visiting travelers. Additionally, the "Niihama Taiko Festival" held every October...

Ehime
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Yawatahama City

Yawatahama City

Yawatahama City, located at the western gateway of Shikoku, possesses a fine natural harbor and is a lively coastal port town that has flourished since ancient times as a base for fishing and trading with Kyushu. At the "Yawatahama Minatto," a roadside station boasting one of the largest scales in Shikoku, fresh seafood landed every morning aligns tightly, with gourmet experiences to taste exquisite local fish right on the spot being immensely popular among international tourists. Furthermore, Yawatahama stands as a sacred place for one of Japan's premier "mikan" citrus fruits, where fruits raised while basking in sunlight on beautiful...

Ehime
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Uwajima City Historical Museum

Uwajima City Historical Museum

The "Uwajima City Historical Museum," standing near the coast of Uwajima City, is a beautiful history museum utilizing a retro wooden Western-style building (gijo-fu architecture) constructed in Meiji 25 (1892) as the Uwajima Police Station. This building itself, featuring modern window frames over white walls, is a National Registered Tangible Cultural Property incorporating Meiji-period Western architectural techniques, radiating a must-see beauty for architecture fans. Within the building, you can deeply learn the prestigious history of the Uwajima domain ruled by warlord Todo Takatora and the eminent lord Date Munenari, alongside regional traditional culture and industrial developments through exhibitions of precious...

Ehime
Sightseeing
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Yoshida Fureai Kunayasu-no-Sato

Yoshida Fureai Kunayasu-no-Sato

Yoshida Fureai Kunayasu-no-Sato in Yoshida Town, Uwajima City, is a rustic and beautiful historical experience-type facility where you can experience firsthand the history and culture of a castle town that once flourished grandly through the production of unique Japanese paper and wax (mokuro) as a branch domain of the Uwajima domain during the Edo period. Within the vast premises, mansions of wealthy merchants of the time, prestigious samurai residences, farmhouses, and private homes are beautifully relocated and reproduced with their ancient architectural techniques intact, spreading a nostalgic landscape as if slipping through time into Edo-period Japan the moment you step...

Ehime
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Kabasaki Battery Site

Kabasaki Battery Site

Kabasaki Battery Site, located at the entrance of Uwajima Port, is the remains of a historic coastal fortress constructed during the turbulent late Edo period by the Uwajima domain lord Date Munenari to protect the castle town from threats of foreign vessels, such as the arrival of the Black Ships. Strongly equipped with cutting-edge Western artillery tactics of the time, it is carefully protected as a highly precious historical heritage symbolizing the dawn of modern Japan. Currently maintained as a quiet park, you can inspect the sturdy stone wall constructions of the time up close. Offering a sweeping view of...

Ehime
Sightseeing
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Uwajima Municipal Bullring

Uwajima Municipal Bullring

The "Uwajima Municipal Bullring," located at the summit of Mt. Maruyama in the center of Uwajima City, is the only dome-shaped bullring in Shikoku where you can experience traditional "bullfighting," an extremely rare event in Japan, close up. Unlike Spanish bullfighting, Uwajima's bullfighting does not feature a fight between a human and a bull; instead, giant male bulls weighing over 1 ton clash horns against each other to compete in pure strength and technique, a style termed "bull horn clashing." At the regular tournaments held four times a year (New Year, Spring, Summer, Autumn), the tremendous roar of giant bodies...

Ehime
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Uwajima City

Uwajima City, located in the southern part of Ehime Prefecture, is a charm-filled port town facing the Uwa Sea, where bullfighting, pearl cultivation, and a historic samurai culture deeply live. The town's symbol, "Uwajima Castle," is one of the "12 Existing Original Tenshu" retaining its appearance unchanged from the Edo period, and its sophisticated wooden architectural beauty is designated as a National Important Cultural Property. Furthermore, it is a treasure trove of gastronomy represented by traditional "Uwajima Tai-meshi"—where fresh sea bream sashimi is entangled in special sauce and raw egg to be placed atop white rice—highly praised by international food...

Ehime
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Suzaki Coast

Suzaki Coast in Mikame Town, Seiyo City, is a spectacular geological scenic spot along the dynamic rias coastline of the Uwa Sea where you can experience the earth's overwhelming history firsthand. Here, one of Japan's oldest geological strata from about 400 million years ago continuous for about 2 kilometers as a sheer precipice cliff (vertical unusual rocks), and its rugged yet beautiful appearance attracts geology fans and adventurers worldwide as the highlight of the "Shikoku Seiyo Geopark." The cliff viewed from aboard a sightseeing cruise is pure impact, overwhelming you with the earth's powerful life force. The contrast between intricately...

Ehime
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Karihama Terraced Fields

Karihama Terraced Fields

The "Karihama Terraced Fields" in Akehama Town, Seiyo City, present an overwhelmingly scale spectacular view of terraced fields where white limestone walls layer tightly over each other toward the beautiful blue waters of the Uwa Sea. Designated as a National Important Cultural Landscape, these fields constructed on steep slopes exceeding 40 degrees are an "artwork of the earth" created by ancestors with blood-sweat efforts to utilize limited land efficiently. Receiving the blessings of "three suns"—direct sunlight, reflected light from the sea, and radiation heat from the stone walls—highly sweet and juicy premium "mikan" citrus fruits are cultivated here today. The...

Ehime
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Spring
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Mitaki Valley

Mitaki Valley, located in Shirokawa Town, Seiyo City, is a mystical hideaway secret place known to those in the know, wrapped in a deep natural forest. Within the valley, three unique famous waterfalls, from which its name originated, flow while kicking up intense water spray, and the scenery woven by mossy giant rocks and transparent pure streams radiates a traditional beauty just like a Japanese ink wash painting. Walking paths and suspension bridges are well-maintained, allowing for trekking with a feeling of adventure while enjoying a forest bath full of negative ions. The valley is completely colored in burning red...

Ehime
Nature
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Tufa of Nakatsugawa

Tufa of Nakatsugawa

Tufa of Nakatsugawa, located upstream of the Nakatsu River flowing through Kumakogen Town, is a geological hidden secret place where the sculptural beauty of rare rocks (calcareous tufa) spreads, formed over long years as calcium carbonate contained in the river's pure spring water adhered to moss and plants to solidify. Within this valley sequestered deeply in the mountains of Japan, incredibly transparent pure streams flow with fierce sprays between white giant rocks covered in moss, filled with a "Zen"-like silence and natural life force as if wandering into a mystical primitive forest. The overwhelming feeling of a hidden region that...

Ehime
Nature
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Onogahara

Onogahara, located in the western part of the Shikoku Karst, is an idyllic and beautiful alpine pasture area spreading at an altitude of about 1,000 to 1,400 meters. Within the characteristic karst terrain where white limestone unusual rocks are scattered across grasslands, the scenery of countless cattle being leisurely grazed radiates a very peaceful, nostalgic beauty reminiscent of "Switzerland in Japan." Exquisite homemade cheese, rich milk pudding, and soft-serve ice cream made using pure spring water welling up from beech primeval forests are immensely popular among domestic and international travelers. Blown by refreshing alpine breezes that make you completely forget...

Ehime
Nature
Spring
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Genjigadaba

Genjigadaba, located on the border between Ehime and Kochi prefectures at the westernmost tip of the Shikoku Karst, is an overwhelmingly scale spectacular scenic power spot at about 1,400 meters altitude where you can experience the earth's pulse close up. Long ago during the Genpei War, the Genji samurai forces historically set camp on this land and trained prized horses, from which its name originated. Across the vast green grasslands, giant white limestone rocks (kallen) carved over long years of rainwater erosion stand tightly, creating a highly mystical and dynamic landscape as if wandering into ancient Stonehenge or a different...

Ehime
Nature
Spring
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Shikoku Seiyo Geo-Museum

Shikoku Seiyo Geo-Museum

The "Shikoku Seiyo Geo-Museum" in Uwa Town, Seiyo City, is a latest earth science museum where you can learn with all five senses about "Seiyo's diverse natural environments and human living" woven by about 400 million years of earth history, stretching from a rich rias coastline at 0 meters altitude to the magnificent Shikoku Karst at 1,400 meters altitude. Inside the building are precious geological fossils discovered from Seiyo's land, the latest digital projection mapping visually conveying the earth's dynamic activities, and substantial realistic dioramas. Serving not just as a learning facility but also functioning as an "adventure entrance" to...

Ehime
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BBQ Castle

BBQ Castle, located in a spectacular scenic location overlooking the Seto Inland Sea in Imabari City, is an immensely popular amusement restaurant where history romance and stylish outdoor experiences merge, boasting a powerful impact with its unique castle-shaped exterior. While tasting a luxurious mood as if becoming a real castle lord, you can enjoy supreme barbecue on the open terrace seats overlooking the beautiful blue Seto Inland Sea and the magnificent bridge panorama of the Shimanami Kaido without obstruction. The experience of powerfully grilling Ehime's fresh seafood, juicy branded meats, and freshly harvested vegetables is top-tier entertainment for international tourists....

Ehime
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Atelier O-HUIS

Atelier O-HUIS, nestled within the idyllic rural landscape of Uwa Town, Seiyo City, is a beautiful museum and gallery space known to those in the know, where the works of the owner—a world-renowned sculptor and contemporary artist—comfortably intersect with traditional Japanese aesthetics. Within the stylish modern architecture utilizing the structures of heavy old storehouses and folk houses, unique dynamic sculptures and contemporary art inspired by the energy of great nature are exhibited, with the building itself radiating an artistic beauty. The silent location where the surrounding rugged yet beautiful Satoyama scenery becomes a borrowed landscape fascinates art fans from worldwide...

Ehime
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Matsuya Ryokan

Matsuya Ryokan, standing along the coastline overlooking the beautiful Uwa Sea in Akahama, Seiyo City, is a traditional long-established老舗 inn boasting a long history continuing from the Edo period, having historically welcomed many travelers and trading merchants warmly. The heavy wooden building conveys the emotions of a good old Japanese fisherman's town to this day, and stepping inside deeply heals your heart with a nostalgia as if returning to one's parents' home and warm hospitality. The greatest charm is the traditional regional cuisine luxuriously using fresh, firm seafood caught just moments ago in the Uwa Sea before your eyes. Retaining...

Ehime
Accommodation
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Matsuno Town

Matsuno Town, located in the southern part of Ehime Prefecture on the border with Kochi Prefecture, is a beautiful town praised as the "Kingdom of Forests," with deep forests occupying about 80% of the town. Housing the "Nametoko Gorge," which boasts one of Japan's premier canyon beauties, the world-class canyoning and hiking experienced within its untouched, primitive nature fascinate international travelers seeking adventures. Additionally, numerous river fish inhabit the pure streams flowing through the town, and an idyllic Satoyama landscape spreads throughout. Being able to bathe your whole body in the negative ions of great nature and deeply refresh within...

Ehime
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Nanyo Area

The "Nanyo Area," expanding across the southwestern part of Ehime Prefecture, is an ultimate hideaway resort deeply retaining the original scenery of Japan, sandwiched between the rich rias coastline of the Uwa Sea and the rugged yet rich Shikoku Mountains. Consisting of Uwajima City, Ozu City, Yawatahama City, and others, unique old history and culture breathe within each town, featuring castles with existing original keeps, towns labeled "Little Kyoto," and stone-walled terraced fields that seem to reach heaven. Quiet times completely unrelated to city hustle flow here, and it is also famous as a world-class cultivation land for high-grade pearls....

Ehime
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Spring
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